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1. The basic idea is that sunk costs shift profit outcomes in the post-entry game so that a potential entrant will be deterred.

2. The cost in their time is a sunk cost.

3. Sunk cost came into effect.

4. See what happened there? Sunk cost came into effect.

5. Avoid the "sunk cost fallacy".

6. Economists call this a sunk cost.

7. This paper proposes three kinds of switching costs:sunk cost, prospective invest, opportunity cost and gives suggestions to manage switching costs.

8. This has no use for large amount of sunk cost. On the contrary, it only requires certain amount of charge for use annually according to the application module that practically chosen.

9. "the person disaster" is enterprise's sunk cost, is forever impossible to obtain repays.

10. Costs are categorized as incremental cost and sunk cost for the sake of decision making.

11. In reality that effort is a sunk cost – if it's taken you five plays to like a record, that only puts it level with something you enjoyed as much the first time.

12. I know the one year is a sunk cost, but I'm reluctant to give up so easily on such a nice man.

13. Prior research indicates sunk cost effects is due to the risk cognitive bias. However, there are few empirical studies indicate clear relationships between risk perception and sunk cost effects.

14. Thirdly, Idiscussed how sunk cost effect affectedthe market entering of the firm.

15. The original cost is an historical cost and is therefore an irrelevant sunk cost.

16. Perfect contestability, remember, assumes that any scale economies arise through fixed rather than sunk costs.

17. On the condition that the scale of industry remains unchanged , sunk cost would be one of the factors that hedge the potential firms from entering into the industry.

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18. The natural monopoly is mainly shown as economies of scale, economies of scope, economies of network and sunk cost, etc, but its basic characteristic is the subadditivity of cost.

19. If these can satisfy her needs perfectly, no previous sunk cost may hold her back.

20. According to Zhang, one of the problems is that most members see gym membership fees as money spent, or "a sunk cost, especially if you pay at the beginning of the year.

21. If the service doesn't work out (for whatever reason), you can always switch to another service or software package the following year. There's no large sunk cost that prevents a change of vendor.

22. This of course discounts research and development costs, which will be primarily borne by the private sector and be considered a sunk cost by 2025 and probably earlier.

23. On the contrary, the welfare of oligopoly or monopoly market is better because the sunk cost will be economized.